Why do Brands change their Logos? – A comprehensive Visual Guide
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Market Pulse Pro - Marcel Melzig
Unlock the secrets behind one of the biggest trends in branding – logo redesigns.
This insightful whitepaper breaks down:
✅ Why major brands are simplifying their logos.
✅ The hidden risks of losing uniqueness.
✅ The balancing act between modernization and preserving identity.
✅ Key lessons from Burberry vs. Hermès.
✅ Practical takeaways for brands navigating this trend.
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A visual deep dive into why brands evolve their logos — and what it means for their identity, strategy, and audience. This guide includes real-world logo transformations, expert insights, and design context. Built for designers, marketers, and anyone curious about how brands stay relevant.
Focus
Branding, Visual Identity, Brand Strategy
Use Case
Creative Inspiration, Design Analysis, Brand Strategy
Size
3.78 MB
Length
8 pages
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